Privacy Policy
Last updated: April 13, 2026
1. Personal Data Controller
The controller of your personal data is:
This Is Super Małgorzata Brodzińska Tysiąclecia 71/105, 61-255 Poznań Tax ID: 7952418118 REGON: 383926284
Contact regarding personal data: hello@77dogs.pl
2. What data we collect
As part of the operation of the 77dogs.pl online store, we may collect the following data:
- Order data: first and last name, delivery address, email address, phone number, invoice data (tax ID, company name, address).
- User account data: first name, email address, password (stored in encrypted form).
- Newsletter data: email address, optionally first name.
- Technical data: IP address, browser type, device type, operating system, screen resolution, data about activity on the site (visited subpages, visit duration, clicks).
- Data from cookies and tracking pixels: cookie identifiers, data about behavior on the site, marketing data.
3. Purposes and legal basis for data processing
We process your personal data for the following purposes:
Processing purpose Legal basis (GDPR)
| Order fulfillment and sales contracts | Art. 6 sec. 1 lit. b — contract performance
| User account management | Art. 6 sec. 1 lit. b — contract performance
| Invoice issuance and tax settlements | Art. 6 sec. 1 lit. c — legal obligation
| Newsletter and marketing content delivery | Art. 6 sec. 1 lit. a — consent
| Site traffic analysis (Google Analytics) | Art. 6 sec. 1 lit. a — consent
| Marketing and remarketing (Meta/Facebook pixels and others) | Art. 6 sec. 1 lit. a — consent
| Handling inquiries and complaints | Art. 6 sec. 1 lit. b — contract performance / Art. 6 sec. 1 lit. f — legitimate interest
| Asserting or defending against claims | Art. 6 sec. 1 lit. f — legitimate interest
4. Cookies
The 77dogs.pl store uses cookies, which are small text files saved on your device.
Types of cookies we use:
- Essential (technical) — ensure the site functions properly, the shopping cart and order process work correctly. Do not require consent.
- Analytical (Google Analytics) — help us understand how users use the site. Require your consent.
- Marketing (Meta/Facebook pixels and others) — enable the display of personalized ads on social media and ad networks. Require your consent.
Managing cookies
On your first visit to the site, we display a cookie banner where you can give or refuse consent for different categories of cookies. You can change these settings at any time through the cookie management panel available on the site.
You can also manage cookies directly in your web browser settings. Remember that blocking certain cookies may affect the site's functionality.
5. Google Analytics
We use the Google Analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) to analyze traffic on the site.
Google Analytics collects anonymous statistical data about how the site is used (including number of visits, time spent on the site, traffic source). Data may be transferred to Google servers in the USA — Google applies appropriate data transfer safeguards in accordance with GDPR.
The legal basis for processing is your consent (art. 6 sec. 1 lit. a GDPR), expressed through the cookie banner.
More information: Google Privacy Policy
6. Tracking Pixels (Meta/Facebook